Tag: brand, campaign, creative, industry, news
Brass wins six figure brief to bring tofu to the table
Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...
How to capitalise on the festival experience
Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
Butcher’s Pet Care appoints LIFE as strategic and creative agency
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...
Achieving behavioural change in your sales channel with incentivised learning
Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...
Point of Market Entry: Will it be your brand they choose?
Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...
Warner Edwards gin appoints LIFE agency
British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, LIFE, as their BTL agency. This comes as the brand strengthens its agency roster to...
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
JBL hosts sensory horror experience
JBL, pioneers of immersive sound for speakers and headphones, have turned to content experimenter UNIT9 and Ranieri Communications to help create one of London’s...
