Brass wins six figure brief to bring tofu to the table


Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure brief covering creative brand development, paid media and PR.

Brass has been challenged to overcome consumer barriers to tofu and build brand recognition and preference by highlighting that Tofoo is no ordinary tofu; it’s handmade to an authentic Japanese recipe to be tastier and firmer.

Over the next year, Brass will be working on a paid media campaign with creative across Facebook and Instagram in addition to providing PR and influencer engagement support. These campaigns will bring out the quirky, fun personality of The Tofoo Co., and will introduce customers to a versatile protein alternative.

David Knibbs, Director at The Tofoo Co., said: “We’re thrilled to have Brass on board to help us dramatically expand the number of households who enjoy eating Tofoo every day. Naked Tofoo is already the best-selling tofu in the UK and is helping to transform meat free meals”

Lucy Baird, Head of PR at Brass, said: “We’re really excited to work with this dynamic brand and collaborate to challenge the status quo in the category as well as the nature and role of the product.”

For more information about Tofoo, visit