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Mando opinion

The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...

Brass Agency

Brass wins six figure brief to bring tofu to the table

Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...

BAM opinion festival experience

How to capitalise on the festival experience

Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...

mando promotions

Get to know your customer through promotions

Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

butchers

Butcher’s Pet Care appoints LIFE as strategic and creative agency

Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...

cr worldwide

Achieving behavioural change in your sales channel with incentivised learning

Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...

decide article

Point of Market Entry: Will it be your brand they choose?

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...

life and warner

Warner Edwards gin appoints LIFE agency

British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, LIFE, as their BTL agency. This comes as the brand strengthens its agency roster to...

Initials

Research reveals significant numbers of consumers are switching to challenger brands

New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...