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butchers

Butcher’s Pet Care appoints LIFE as strategic and creative agency

Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for...

cr worldwide

Achieving behavioural change in your sales channel with incentivised learning

Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...

decide article

Point of Market Entry: Will it be your brand they choose?

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...

life and warner

Warner Edwards gin appoints LIFE agency

British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, LIFE, as their BTL agency. This comes as the brand strengthens its agency roster to...

Initials

Research reveals significant numbers of consumers are switching to challenger brands

New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...

week 44

JBL hosts sensory horror experience

JBL, pioneers of immersive sound for speakers and headphones, have turned to content experimenter UNIT9 and Ranieri Communications to help create one of London’s...

Mugler

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...