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Ingenuity featured image 1

The benefits of using an intermediary to find your next agency

Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...

Haygarth featured image

Physical stores are for shoppers not purchasers

Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...

alpen jaffa

Alpen offers the chance to ‘Reach Your Peak’ with new campaign

Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...

fosters

Foster’s Friday campaign looks to kick off the weekends with the return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign...

eventeem opinion

First impressions count

Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential...

British Masters

British Masters teams up with Harrogate Spring Water to showcase for sustainable waste management

The Betfred British Masters golf tournament is teaming up with Harrogate Spring Water to become a champion of recycling and a showcase for sustainability. Since the...

netball

England Netball strikes new partnership with Elastoplast

England Netball has announced an official partnership with trusted wound care brand Elastoplast. They will be the Official First Aid Supplier for the Vitality Roses;...

Mando opinion

The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...

Brass Agency

Brass wins six figure brief to bring tofu to the table

Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...

BAM opinion festival experience

How to capitalise on the festival experience

Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...