Tag: brand activation, campaign, children, McDonald’s, promotional marketing, reading
David Walliams’ World’s Worst Children books make McDonald’s Happy Readers debut
McDonald’s launches its latest Happy Readers campaign as research from the National Literacy Trust reveals that almost a fifth (19%) of children aged 5 to 8 don’t...
Penguin Classics launches pop-up book shop
On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...
