Tag: attention scarcity, audiences, brand activation, industry, marketing, news, opinion, promotional marketing
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
New research shows that younger consumers rate experiences over products
Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them. A new survey (of 1,000 UK...
How to plan the perfect promotional marketing campaign
Get a promotional marketing campaign right, says Mel Sheldon, Commercial Director at MRM, and it has the potential to take your brand to the next level; driving...
