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When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new research. The independent study of 2,000 British adults, commissioned by 360 Insights, a global leader in ‘Software as a Service’ platforms for marketers

Promotions as important as quality for UK consumers buying white goods, research says

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...