shopper

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building money-off coupon drive, under the slogan #FLAMINTASTY.

Rustlers biggest ever sampling

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Tesco is making major changes after accepting the Groceries Code Adjudicator ruling that it seriously broke the Groceries Supply Code of Practice (GSCoP).

Grocery Code boss slams Tesco

Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its UK food stores.

Co-op ‘Swipe and Win’ grand prize

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new content-driven marketing campaign called ‘Thrive On’.

Purdey’s recruits Idris Elba

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London with a range of Creme Egg recipes to highlight the product's Easter return.

Cadbury pop-up Creme Egg Café

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...

Lay’s starts its "Flavor Swap" challenge in the US next month. Fans can vote for four classic flavours or four new flavours for the chance to win $250,000.

Lay’s US ‘Flavor Swap’

PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...

Shopper Marketing Amplified is a webinar hosted by Carey Trevill, Managing Director of the UK’s IPM with contributions from marketing technology specialists Snipp! Interactive and retail and shopper marketing experts TPN.

Webinar: Shopper Marketing Amplified

Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...

Malaysian export agency MATRADE has launched a cookery series on UK TV with Masterchef’s John Torode, with 25% off Malaysian ingredients from Ocado.

MATRADE partners Masterchef’s Torode

MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...