shopper

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promo across its Walkers Market Deli potato and pita chip sharing bags.

Walkers Emma Bridgewater promo

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags. The...

Pepsi MAX has launched a new football-themed campaign featuring top stars from the Premier League and La Liga linked to its new PepsiMojis global campaign.

Pepsi MAX PepsiMojis UEFA prize promo

Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win a trip to New York for two in an instant-win Pink Ticket promotion.

Bodyform ‘Pink Ticket’ New York trip promo

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win...

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...

Cheil Worldwide is consolidating its entire global retail resource under the Cheil Retail banner, led by Simon Hathaway as Global Chief Retail Officer.

Cheil unifies global retail specialists

Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as the Global Chief...

Ginsters ‘Match Day Hero’ promo offers a prize of £10,000 for the fan chosen plus 12 “footie front room” prize packages including TV, sofa and fridge.

Ginsters ‘Match Day Hero’ promotion

Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer...

British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food as part of a nationwide charity initiative, ‘Dinner’s On Us’.

Lily’s Kitchen donates 650,000 pet meals

British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw.

Absolut ‘Electrik’ with Shazam bottles

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw. The...

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from industry insiders.

Q&A with Andrew Rae

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...