shopper
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
Walkers Emma Bridgewater promo
PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags. The...
Pepsi MAX PepsiMojis UEFA prize promo
Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...
Bodyform ‘Pink Ticket’ New York trip promo
Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win...
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
Cheil unifies global retail specialists
Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as the Global Chief...
Ginsters ‘Match Day Hero’ promotion
Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer...
Lily’s Kitchen donates 650,000 pet meals
British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...
Absolut ‘Electrik’ with Shazam bottles
Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw. The...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
