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PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...

Arla is sampling its new Simply Better cream cheese in Philadelphia in a tongue in cheek challenge to Mondelez's Philadelphia brand.

Arla challenges Philadelphia

  Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...

Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential in city centres and offices in London, Manchester, Birmingham and Cardiff.

Ryvita launches Revoluncheon

Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...

Pot Noodle has launched a new on pack promotion across its King Pot range. Consumers can enter a daily prize draw to win £1,000 to pursue their goals.

Pot Noodle King Pot £1,000 promo

Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals....

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building money-off coupon drive, under the slogan #FLAMINTASTY.

Rustlers biggest ever sampling

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Tesco is making major changes after accepting the Groceries Code Adjudicator ruling that it seriously broke the Groceries Supply Code of Practice (GSCoP).

Grocery Code boss slams Tesco

Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its UK food stores.

Co-op ‘Swipe and Win’ grand prize

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...