Category: shopper
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
Boots night-time hayfever Petal Party
Boots UK will be repeating its Petal Party activation next week to highlight the impact of night-time hayfever, with party goers showered with more than three million...
Foster's ‘Epic Experiences’ on-pack
Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...
TV deal means Richmond’s Got Talent
Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified...
Walkers Spell & Go holiday promo
Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Mini Babybel celebrates summer of sport
Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...
Blackjack expands to Luton Airport
Travel retail specialist Blackjack Promotions has expanded its UK operations to London Luton Airport, giving it coverage of 16 airports in this country. Blackjack...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
