Category: Partnership Marketing
PizzaExpress, wuaki.tv launch Film Club
PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...
Pitching is like a bowl of Chilli
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...
Telegraph links with Kia for Euro 2016
Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Müller Team GB gold medal promo
Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
