Award-winning charity Campaign Against Living Miserably (CALM), which is dedicated to reducing male gender bias in UK suicides, has appointed Brand & Deliver to help secure UK brand partnerships throughout 2018.
In the UK, men are three times more likely to take their own life than women, and suicide is the largest killer of UK men under the age of 45. CALM is fighting against this and working to drive societal change around what it means to be a man.
The charity provides both short-term help in the form of frontline crisis management, and long-term campaigning to build awareness and influence contemporary culture. It partners with UK brands to help them operate more effectively in an ever-changing male society.
Andrew Brown, Director of Corporate Partnerships at CALM, says: “We’ve enlisted Brand & Deliver’s help to create brand partnerships that can both drive brand success and impact essential societal change, combating oppressive male stereotypes which are costing lives.”
Rosalyn Carmoody, Partnerships Director at Brand & Deliver, observes: “CALM does incredibly important work and is helping to shift expectations on contemporary masculinity. We personally wanted to do something to help raise awareness and make this issue more widely known amongst a broad audience.”
Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of organisations from blue chips to start ups. The agency works with a number of leading technology and entertainment companies to handle promotional partnerships, B2C and B2B event activation, branding and product marketing. Current clients include Radeon Technologies Group, Rovio Global, Warner Brothers, LG, and Three.