Opinion

Brass

Ellie Ward at Brass shares her IPM Diploma journey

Ellie Ward, Senior Account Executive at Brass, shares her learning journey through the IPM Diploma and how it’s helping her career. BEFORE Hi, I’m Ellie and I joined...

Savvy

New research shows that younger consumers rate experiences over products

Alastair Lockhart, Insight Director at Savvy, reveals new survey findings on UK consumers and the types of activity that appeal to them.  A new survey (of 1,000 UK...

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Retail Renaissance

Daniel Todaro, Group Managing Director at Gekko, shares how brands need to evolve to meet the needs of the generational shifts in shopping habits  The high street is...

Pretty Green

How we embrace change – a watershed moment for brands

Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...

Jackanory opinion

The importance of engaging with consumers emotionally in a data-driven age

Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...

Initials opinion (1)

Pricing – how time is no longer the essence

Richard Barrett, Managing Director at Initials tell us why companies should open up the conversation of pricing, and how businesses should look at pricing strategically...

eventeem opinion

First impressions count

Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential...

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The people behind the tech

Helen Hanson, Founder of Hel’s Angels shares the importance of the people behind the technology in brand experiences, and how this combination can be used to curate...

Zinklar opinion

Consumer spending trends in the UK

IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...

prettygreen opinion

Let’s talk about Tech baby

Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...