Opinion

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IPM Bitesize creative profile: Margate

OK, let’s start with a quick word association exercise… What immediately springs to mind when you hear the name ‘Margate’? Rain-soaked family days out at the...

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Shopper marketing trends 2020

Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....

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An insight is for life, not just for Christmas…

Callum Saunders, Head of Planning at ZEAL Creative, shares his thoughts on the insights of seasonal ‘top trends’. Have you heard of Whamageddon? Players have...

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OK Boomer – look what you’ve gone and done!

Andrew Ryan, Director at Halo Promo Risk, shares how ageism in marketing plans should be avoided at all costs. As if getting old isn’t challenging enough for us Baby...

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The importance of wellbeing at work

Jenny Pollard, HR Director in EMEA at Wasserman UK shares the importance of wellbeing programme at work and how it benefits employees and company. Research has shown...

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Why not wish for some campaign longevity this Christmas?

Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...

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The permissibility of pleasure: How less is becoming more

Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...

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Travel trends driving sales promotion in 2020

Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...

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The real reason consumers change brands

Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...

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The Unsung Heroes of Prize Promotions

Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...