Opinion

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Physical stores are for shoppers not purchasers

Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...

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Brands that raise self-esteem win over Millennials

Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...

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The extraordinary benefit of delivering a positive prize experience

Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...

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The benefits of partnership on-pack promotions

Joanne Schofield, Shopper Group Account Director at Brass Agency, shares how to deliver successful on-pack promotions within a set budget.  They say a problem shared...

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Creating connections with consumers through product sampling

Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...

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How to maximise your promotional budget

Lauren Miles, Senior Account and Marketing Executive at Mando shares how brands can maximise their promotional budget to run an effective campaign.  A common...

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The Attention Economy and your business’ scarcest resource in 2019

Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’.  Marketers are facing an ever-increasing scarcity when they...

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What your brand can learn from Love Island Partnerships

Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...

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Exclusive opportunities in Northern Ireland

Sara Callanan, Managing Director at Elevator Promotional Marketing, shares how brands should consider marketing opportunities in Northern Ireland. As the IPM’s only...

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Creating experiential concepts for the youth market

Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...