Category: Opinion
Is ‘Pounds, Not Points’ Really the Way to Go?
Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when the school...
‘Understanding Loyalty In Europe’ White Paper Launch By Mando
We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...
Loyalty – What Are Your Customers Not Telling You?
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...
Marketing Trends For 2023 From TLC
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...
Monetising The Metaverse-Opinion By Together Agency
Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...
Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...
Experience12 Are Back With Their 2022 Pop Culture Christmas Challenge
Experience12, the pop culture marketing agency, are celebrating their love of film, TV and video games with an interactive Christmas challenge. Hidden in the interactive...
Behavioural Science Meets Creativity
By Sara Bru-Garcia on Behalf of The Together Agency Whether it’s getting people to buy a product or persuading them to use a service, we’re in the business of...
How To Create The ‘Feel Good’ Retail We All Need Right Now
By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....
Facilitating Promotional Marketing Campaign Success
By Julian Kent, Sales Director, Multi Resource Marketing Ltd Most promotional activities aim to generate more sales for the client and provide a good return on...
