Opinion

Zeal opinion

Gen Z: Buying into Better

Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic.  It would be easy to...

Initials opinion

The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change

Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...

Mando opinion

The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...

Black Tomato Agency opinion

Incentive travel: the angles

Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives.  The best...

ndl opinion piece instagrammable

How to make your prizes and promotions Instagrammable

Colin Blake, Director at NDL Group, shares his thoughts on how companies can make use of the Instagram effect for prizes and promotions. If last year was the year of...

ingenuity opinion piece

On-Pack promotions – Make it Grrrrrreat!

Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...

BAM opinion festival experience

How to capitalise on the festival experience

Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...

Ello Media opinion piece website

Understanding customer expectations of brand loyalty programmes

Michael Kalli from ELLO Media tells us about the research they have conducted into consumer expectations of loyalty programmes in the market and have created a report...

Catherine Shuttleworth opinion

Analysis of the Asda-Sainsbury’s merger

Catherine Shuttleworth, owner of Savvy shares her thoughts and analysis on the Asda-Sainsbury’s merger.   **UPDATE 25/04/2019** As anticipated, the CMA have...

Colin Hodgson opinion

Five fronts in the battle for customer loyalty in 2019

Colin Hodgson, Sales Director at Edenred shares how to stay ahead of the battle for customer loyalty. People’s expectations about how brands should behave will have...