Category: Opinion
Exclusive Launch Of New Promotions Research
Apr 29, 2021
Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...
Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?
Apr 28, 2021
The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...
What The British Want From Promotions
Apr 15, 2021
Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...
ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW
Mar 04, 2021
2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...
AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020
Dec 18, 2020
2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...
IPL Community & The Power of Purpose
Dec 04, 2020
As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...
When Is Sales Promotion Not Sales Promotion?
Nov 26, 2020
As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...
A View From…IPL Community – The Rules that COVID broke
Nov 13, 2020
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Sampling has become Covid-Marketer’s Trojan horse
Oct 01, 2020
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...