Opinion

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Your people are your brand

Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...

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A strategic approach to product trial

Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...

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“Amazon, sadly…”

Emily Sathianathan, Business Development Director at tbk, shares new research that reveals shoppers attitudes towards the future of retail.  The success of online...

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What Rewards do Brits really want?

Charlie Hills, MD & Head of Strategy at Mando-Connect, shares the latest insights from brand new research with YouGov, including the types of rewards Brits really...

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An investigation of brands leveraging entertainment

Ben Hubbard, Brand Partnerships Manager at Brand Culture, shares how leveraging entertainment can prove a powerful and innovative way for brands to connect with...

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Independent retailers: It’s tough at the top

Daniel Todaro, Group Managing Director at Gekko, shares how retailers can collectively apply some innovative techniques to inspire more success. When independent...

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Attracting employees: From Generation Z to experienced hires

Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...

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How to win an IPM Award – An insider’s guide

Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...

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The power of human Interactions

Helen Hanson, Founder of HEL’S, shares how activations that utilise staffing can help create memorable experiences for their consumers. We take the role of a brand...

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Brand matching your promotional and event staff

Georgie Adams, Senior Account Executive at eventeem, shares how promotional and event staff can be matched to brands’ projects to ensure effective campaign...