Opinion
Your people are your brand
Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...
A strategic approach to product trial
Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...
“Amazon, sadly…”
Emily Sathianathan, Business Development Director at tbk, shares new research that reveals shoppers attitudes towards the future of retail. The success of online...
What Rewards do Brits really want?
Charlie Hills, MD & Head of Strategy at Mando-Connect, shares the latest insights from brand new research with YouGov, including the types of rewards Brits really...
An investigation of brands leveraging entertainment
Ben Hubbard, Brand Partnerships Manager at Brand Culture, shares how leveraging entertainment can prove a powerful and innovative way for brands to connect with...
Independent retailers: It’s tough at the top
Daniel Todaro, Group Managing Director at Gekko, shares how retailers can collectively apply some innovative techniques to inspire more success. When independent...
Attracting employees: From Generation Z to experienced hires
Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...
How to win an IPM Award – An insider’s guide
Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...
The power of human Interactions
Helen Hanson, Founder of HEL’S, shares how activations that utilise staffing can help create memorable experiences for their consumers. We take the role of a brand...
Brand matching your promotional and event staff
Georgie Adams, Senior Account Executive at eventeem, shares how promotional and event staff can be matched to brands’ projects to ensure effective campaign...
