Opinion

Upping Your Elvis 15 May 2020

Life after lockdown

Covid-19 has created a unique planetary experience. Never before have we all shared such a loss of liberty, certainty and control. Although there has been an incredible...

Mando opinion 15 May 2020

Gamification x Promotions

It’s 10 pm at night, and I glance up from my tablet, look outside and it’s dark. Have I really been playing candy crush for 3 hours straight? The constant voice in...

The Park 07 May 2020

What the new world of work should look like

The current situation should provide a new anchor for how we make decisions about office-based work. A re-ordering of priorities, a swap of what is normal and what is an...

For Good Causes - 07 May 2020

5 Statistics that Could Change the World

One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...

Wasserman - opinion - 30 April 2020

Our strange yet familiar new world

I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...

The Happy Prize - image 29 April 2020

The Future of Travel

We’d all like to know what the future holds right now, wouldn’t we? In business, as in life, facing this increasingly uncertain path ahead means those of us working...

TLC 23 April 2020

What happens when sales promotions can’t rely on days out?

Rob Scott Group Creative Director at TLC Marketing shares his thoughts on sales promotions in today’s world, with the absence of the trusty ‘days out’ default....

Wasserman - opinion image

Business As Unusual is the new norm..

“Wow” is probably not the best way to capture the last few weeks and months, some sources define the word as “way over wonderful”, and wonderful is a long way...

Toosie Slide - Brand Culture

TOOSIE SLIDE – THE SONG BORN OF A PANDEMIC

Ben Hubbard, Brand Partnerships Manager at Brand Culture says in a worldwide socio-economic shift, such as we are experiencing now, there are inevitably winners and...

Mani Roberts - Covid 19 piece - image

A Business Guide to Surviving Covid-19

The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses...