News

British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food as part of a nationwide charity initiative, ‘Dinner’s On Us’.

Lily’s Kitchen donates 650,000 pet meals

British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw.

Absolut ‘Electrik’ with Shazam bottles

Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw. The...

innocent drinks is encouraging UK consumers to try its new super smoothies by taking a roadshow on tour to three UK cities.

innocent drinks sampling roadshow

innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from industry insiders.

Q&A with Andrew Rae

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...

Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, to help clients improve employee engagement and communication.

mcm launches ‘Emplify’ staff engagement app

Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...

PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...

Partnership marketing agency Mediator has announced new recruits for its Partnership Panel, set up to develop best practice, guidelines and resources.

Mediator adds to Partnership Panel

Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...

Arla is sampling its new Simply Better cream cheese in Philadelphia in a tongue in cheek challenge to Mondelez's Philadelphia brand.

Arla challenges Philadelphia

  Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins.

Brand Warriors opens European offices

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins. A new...