Category: News
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
Mondelez and National Trust launch 2018 Cadbury Easter Egg Hunt
Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the...
Trebor relaunches ‘Get Minted’ retailer and shopper promotion
Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of...
BMW chooses experiential for adventurous X2 launch
Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize
Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Wickes launches Wickes Trips guaranteed reward scheme
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...
IPM invites members to contribute to new anti-sexism initiative, timeTo
timeTo, an alliance between the Advertising Association (AA), marketing industry charity NABS and networking group Women in Advertising and Communications, London...
Kinder runs Easter retailer promotion
Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...
