Category: industry
Why the big screen means big business for brands
Sep 05, 2018
Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...
Understanding Freshers’ week and how to target students
Aug 30, 2018
Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...
Cloud Nine to skydive for the Alzheimer’s Society
Aug 29, 2018
To raise much needed funds for the Alzheimer’s Society, some of the team at travel incentive and prize experts, Cloud Nine, are undertaking a charity skydive on...
Train stations are on-track to becoming one of the best places for brand experiences
Aug 21, 2018
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
Brass wins new campaign for Symington’s
Aug 20, 2018
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
The weird but wonderful world of travel retail
Aug 15, 2018
Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...
Summer 2019 marketing opportunities worth entertaining
Aug 15, 2018
Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...
What promotions can learn from loyalty programmes
Aug 08, 2018
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...