Category: industry
Understanding Freshers’ week and how to target students
Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...
Cloud Nine to skydive for the Alzheimer’s Society
To raise much needed funds for the Alzheimer’s Society, some of the team at travel incentive and prize experts, Cloud Nine, are undertaking a charity skydive on...
Train stations are on-track to becoming one of the best places for brand experiences
When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...
Brass wins new campaign for Symington’s
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
The weird but wonderful world of travel retail
Alex Palmer from Haygarth explores the far-from-normal retail experience in major airports and what shoppers are looking for when travelling. Between packing your bags...
Summer 2019 marketing opportunities worth entertaining
Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that...
What promotions can learn from loyalty programmes
YouGov, a market research and data analytics firm, and Mando-Connect, a specialist Partnerships and Rewards Agency, have commissioned the largest ever study into what...
TRO promotes senior leaders
Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief...
Black Tomato Agency new hires
Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...