industry

Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the charity seeks to promote its life-changing services for the Armed Forces community in a new way.

Poppyscotland hands out poppy Seed Sticks

Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution to Effectiveness Week at the beginning of November 2016.

IPM Experiential Effectiveness event

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads.

ASA researches broadband speed claims

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...

Experiential marketing agency Ambient Worldwide has launched a 'One Black Button' Christmas charity appeal, aimed at encouraging the experiential industry to swap spare items and raise money for children's charity ToyBox.

Ambient ‘One Black Button’ Xmas appeal

Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to...

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...

Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for an undisclosed sum. FMI will remain based in Chilton, Buckinghamshire and will initially continue to operate under the existing brand to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.

Love2shop buys FMI

Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see the two agencies combine their strengths under the new BEcause Ireland brand, bringing together Imagine’s experienced local team and skillset with BEcause’s established practices and global network.

BEcause moves into Ireland

Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the success of the wider marketing community.

IPM 30 Under 30 2017

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...

Sense London, the integrated and experiential agency, has poached Cannes-award winning Creative Director Andy Day to lead its expanding creative department.

Sense names Andy Day as CD

Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department....

HighCo MRM has won the IPM COGS Awards 2016 Grand Prix for its work for Sports Relief, while the Company of the Year trophy went to fixed fee agency Mando.

HighCo MRM, Mando win at COGS

HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...