Category: industry

Best in Class Global Shopper Tool Kits

By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...

GottaBe! Anniversary Rebrand

In celebration of their 14th birthday GottaBe! have revealed their new logo. When they launched back in 2008, the market demanded bold logos, but in more recent times,...

ZEAL wins Gold for “Shazam Your Crunch” campaign for Kellogg’s Crunchy Nut

The UK’s most effective brand activation agency, ZEAL Creative, has scooped gold at the Marketing Agency Association Worldwide GLOBES (MAA), with its innovative...

Through a Commerce Lens: Predictions for 2022 and Beyond

Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...

The return of ShellGo+ Spin to Win! by Mando-Connect

January 2022 saw the latest edition of the hugely successful ShellGo+ Spin to Win campaign taking over 1000+ Shell forecourts in the UK. The tiered, multi-partner,...

Alan Frank Crossman

The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers in Door-to-Door marketing with Circular...

Help transform your local community and economy by helping every child to fall in love with reading…

As a B Corp business, The Happy Prize Company not only look at the way they do business, but they also look for initiatives that help their local community, as well as...

SMARTY MOBILE LAUNCHES POP-UP SPEED DATING VIDEO GAME BAR FOR THE PUBLIC TO REDISCOVER ICONIC CLASSICS AND FIND NEW GEMS FOR ONE DAY ONLY

Just before Bonfire night SMARTY’s ‘Date the Game’ bar will help gaming fans reignite the flame on their relationship with gaming, with a speed dating game session...

Mind the knowledge gap: Retailers miss out on £15bn per year due to poor advice instore

1 in 10 shoppers have cancelled a planned considered purchase due to poor instore advice – Gen Z most likely to seek out experts – Gekko urging retailers and...

Re:Claim Street Festival – A great success with GottaBe!

Re:Claim Street Festival was a brand new FREE city centre mass participation event featuring music, sports, arts gaming and more. With live performances, activities,...