industry

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and the opportunities they offer to the promotions industry

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...

Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards 2017 Handbook.

IPM Awards 2017 entry now open!

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

UK wins 11 IMC European Awards

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the success of the wider marketing community.

IPM 30 Under 30 2017 winners announced

The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...

The IPM held a dinner at The House of Lords last night which was hosted by Graham Temple, IPM Chairman, and Lord Black of Brentwood, President of the IPM, to discuss the views on the regulation of political advertising, or rather the lack of control and regulation of "implied fact" based statements made by political parties.

IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’

Graham Temple, Chairman of the IPM together with the IPM’s President Lord Black of Brentwood last night hosted a dinner at The House of Lords, attended by...

Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the charity seeks to promote its life-changing services for the Armed Forces community in a new way.

Poppyscotland hands out poppy Seed Sticks

Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution to Effectiveness Week at the beginning of November 2016.

IPM Experiential Effectiveness event

How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads.

ASA researches broadband speed claims

The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...

Experiential marketing agency Ambient Worldwide has launched a 'One Black Button' Christmas charity appeal, aimed at encouraging the experiential industry to swap spare items and raise money for children's charity ToyBox.

Ambient ‘One Black Button’ Xmas appeal

Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to...