industry

mando

Europe’s fastest growing brands; what are they getting right?

Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...

Bitesize website

Confidence in the European advertising business rises slightly in Q4/2018

Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate...

Kylie

EXCLUSIVE! Electric Live announce pop legend, Kylie, as Brighton and Hove Pride 2019 Saturday headliner

IPM Members, Electric Live, are excited to announce Aussie pop legend, Kylie, will be headlining Brighton and Hove Pride at Preston Park on Saturday 3rd August 2019....

bam opinion

Four Student Marketing trends to implement in 2019

BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience.  Just when a business...

cr worldwide

Achieving behavioural change in your sales channel with incentivised learning

Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...

Marketing show North image

IPM to be an exhibitor of Marketing Show North 2019

The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019. After an incredible three years, Marketing Show North (previously known as...

zeal rachel

ZEAL announces Rachel McHale as new Managing Director

ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect. Rob and Stewart, the founders of...

blackjack

Blackjack Promotions and Dulsco launch joint venture across the Middle East

Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions...

decide article

Point of Market Entry: Will it be your brand they choose?

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...

zeal social

ZEAL kicks off 2019 with unique IPM training initiative

Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...