industry

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive economic growth across the EU.

Advertising delivers powerful economic benefits across Europe

The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount of sugar children are consuming even before they get to school.

Change4Life barcode scanning app targets pre-school sugar

The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...

John Sylvester named as IPM Chairman

John Sylvester named as IPM Chairman

John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...

Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.

Valassis: coupons grow in popularity as store loyalty falls

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and the opportunities they offer to the promotions industry

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...

Following a full public consultation, the Committee of Advertising Practice (CAP) has today announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or soft drink products in children’s media.

CAP changes HFSS food and drink ad and promo rules

Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards 2017 Handbook.

IPM Awards 2017 entry now open!

The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

UK wins 11 IMC European Awards

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the success of the wider marketing community.

IPM 30 Under 30 2017 winners announced

The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...

The IPM held a dinner at The House of Lords last night which was hosted by Graham Temple, IPM Chairman, and Lord Black of Brentwood, President of the IPM, to discuss the views on the regulation of political advertising, or rather the lack of control and regulation of "implied fact" based statements made by political parties.

IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’

Graham Temple, Chairman of the IPM together with the IPM’s President Lord Black of Brentwood last night hosted a dinner at The House of Lords, attended by...