industry

Jfdi barometer 2

jfdi launches its New Business Barometer for 2020 with £5 for each completed survey donated to Mind*

jfdi partnered with the IPM in 2019 to train and support agencies with their growth ambitions, and integral to this growth are New Business Directors, whose painstaking...

Leo Burnett

Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food...

ASa instagram

Clarity for consumers: Why #ad is essential in paid influencer posts

The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...

Paul featured image

10 Golden rules of new business pitching

Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...

Ingenuity featured image 1

The benefits of using an intermediary to find your next agency

Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...

Ingenuity and IPM

The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...

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N2O celebrates 20th anniversary with seven commemorative haiku

Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a...

Experience 12 appointment

Experience12 continues year of growth with new team members and fresh surroundings

Pop-culture marketing agency Experience12 today announces two new hires to the production and account management departments as they move into new offices on Greek...

COGS shortlist

IPM announces much anticipated COGS Awards 2019 shortlist… and event tickets go on sale

After a comprehensive four-week judging process – both online and panel-based – this morning the IPM were delighted to announce the 21 brilliant companies...

Boohoo

Online retailer Boohoo to create experiences with experiential agency N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...