industry

Gekko 23 JULY 2020

Gekko expands team with key senior appointments

21st July 2020:  Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...

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THE ROLE OF EXPERIENCE WHEN MARKETING DURING A PANDEMIC

Sulmaan Ahmad, Head of Strategy at Shared Experience Agency TRO, discusses how agencies and brands can market during a pandemic It goes without saying – so I’ll say...

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IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”

The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...

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Business As Unusual is the new norm..

“Wow” is probably not the best way to capture the last few weeks and months, some sources define the word as “way over wonderful”, and wonderful is a long way...

Zeal - grocery report

Grocery shopper behaviour in the age of COVID-19 report

April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has...

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#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect

Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...

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A Business Guide to Surviving Covid-19

The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses...

The Big Issue campaign

The Big Issue magazine is now available to purchase in Sainsbury’s & McColl’s retail outlets

The Big Issue is now stocked in major retailers to support vendors who are unable to sell on streets of the UK for the foreseeable future in wake of Coronavirus crisis....

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“Stay at home, have a cup of tea and wait for all this to blow over.” How life really can imitate art

Ben Hubbard, Brand Partnerships Manager at Brand Culture provides some excellent examples of how our current state of life is imitating art. In these strangely surreal...

The Happy Prize - Image 3 April 2020

A Time Between Two Worlds

Justine Clement, Founder & CEO at The Life Adventure & The Happy Prize Company explores what’s going on behind the scenes in the world of travel prizes.  As...