industry

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IPM to bolster industry revival with financial support for all members

The IPM has taken the decision to extend their membership year for a period of 6 months at no additional cost, taking effect until 31st August 2021. The hugely positive...

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Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend

Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS....

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Golley Slater re-born curious for 2021 and beyond

Independent marketing communications agency Golley Slater today launches its new branding Curiosity Creates the Unexpected. The repositioning and branding bring the...

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Seven lessons for European Premium Brands looking to thrive during recession

Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...

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AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

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Government announces individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s campaign

Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an...

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ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience

The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...

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Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs

LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...

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YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

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Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...