industry

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

influencer bam

The fall of the Instagram Influencer

BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...

awards

IPM announces the judges for this year’s Awards

After an extensive, industry-wide application process, the IPM is pleased to announce that their judges for the 2019 IPM Awards have now been selected. Judges are chosen...

seedlip

Seedlip appoints Hel’s Angels for sampling campaign and training programme

Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...

ad soc

UK Advertising Industry launches Export Month

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...

eps

IPM to host sessions at the Event Production Show 2019

The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...

awards

IPM introduces three new categories for the Awards 2019

As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to...

jfdi barometer

Is 2019 the year medium sized agencies grow up?

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...

valentines savvy

Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...