Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun pictures taken in the brand’s surfboard gif booth across social media.
The wine brand will also be sampling its range of wines, including two new varietals launched in 2017.
The award-winning wine brand is all about making wine more fun and less serious, and Barefoot made it its mission to make the world a better place through wine. Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly is taking its ongoing #BareYourSole campaign directly to the people with this summer’s campaign, run by real world marketing agency Sense. People who sign up for the wine-makers newsletter will get the chance of winning a fabulous prize.
Olga Senkina, Marketing Director (EMEA) at Barefoot Wine & Bubbly, says: “Building on our #BareYourSoul campaign, this year’s summer wine-tasting extravaganza has a surfing theme to give people across the UK a real flavour of California. Meanwhile our gif booth will help take the Barefoot message far beyond the activations themselves.”
Sense Account manager Ciara Garratt adds: “Last year we started the #BareYourSole movement, which is all about encouraging people to be themselves and be proud of their individual quirks. This year, we are continuing this movement and will be touring the UK in a VW camper van and have introduced the GIF booth which is the perfect way to be a bit silly and get Barefoot. People will also be able to sample two of Barefoot’s new wines – Shiraz Cabernet and the perfect summer tipple Pink Pinot Grigio – among others, and enter a competition to win some awesome prizes.”
By summer’s end, the tour will have visited Liverpool, Sheffield, Manchester, London, Oxford, Brighton, Bath, Bristol, Cardiff, Cheltenham and Birmingham, plus a couple of surprise locations.