Bacs, the organisation behind Direct Debit in the UK, has launched a new campaign offering billers the chance to promote two £10,000 prizes to customers.

Bacs national campaign offers £20,000 prizes


Bacs Payment Schemes Limited (Bacs), the organisation behind Direct Debit in the UK, has launched a new national marketing campaign offering organisations which let people pay by Direct Debit the chance to promote two £10,000 prize pots to their customers.

The campaign, Freedom Guaranteed 2016, is open for entry to anyone setting up a Direct Debit over the course of the year, while there will also be a number of other prizes on offer.

For billers who decide to get involved in the initiative, there is the opportunity to offer their customers even more incentive to switch payment method by doubling the chance of winning one of the £10,000 prize pots.

All consumers need to do to be in with a chance of winning a prize is register a new Direct Debit online at Bacs says it only takes a minute to enter and multiple Direct Debits can be registered, as long as they are with different billers and set up in 2016.

Bacs says that by making the switch to Direct Debit payments, consumers can free up more time to do the things they want, benefiting from less time spent standing in queues at the bank or juggling bill payments. Furthermore, with the Direct Debit Guarantee, consumers can enjoy the peace-of-mind of paying this way.

Graham Callaghan, Senior Market Sector Manager at Bacs, says: “The national Freedom Guaranteed campaign is all about supporting organisations in increasing Direct Debit sign-up rates and, as there are two £10,000 prizes on offer during 2016, billers have the freedom to participate at a time which suits them and their billing cycles.”

Callaghan adds: “There’s still time for organisations to get involved and tap-in to the benefits of the collective campaign, while also offering their customers double the chance to win one of the cash prizes.”

Billing organisations can get more information on the Freedom Guaranteed campaign at

Bacs has been maintaining the integrity of payment related services since 1968. It has responsibility for the schemes behind the clearing and settlement of UK automated payment methods, Direct Debit and Bacs Direct Credit, as well as the provision of managed services for third parties, such as the Cash ISA Transfer Service, and the development, management and subsequent ownership of the Current Account Switch Service. More than 110 billion transactions have been debited or credited to British bank accounts via Bacs since its inception.

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