IPM Bitesize
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
Virgin Media announces UK Partnership with Square Enix® and Crystal Dynamics for Marvel’s Avengers
To kick off the partnership, Virgin Media will be hosting the first UK hands-on consumer demo of Marvel’s Avengers at EGX in October at the ExCel London between...
Ariana Grande invites fans to “THANK U, NEXT” immersive event
When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
Patagonia Action Works Café blends coffee with environmental activism
The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...
N2O provides pawsome experience for Hill’s pet food
Award-winning experiential marketing agency N2O has activated Hill’s at Crufts, Dogfest and county shows across the UK as part of a campaign to reach cat and dog...
The Delta Group announce record sales results and the appointment of two senior staff members to support future growth strategy
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands and retailers across the globe,...
N2O hires a trio of Creative talent
Experiential marketing agency N2O has expanded its Creative Team with three new hires, Creative Director Steven Workman, experienced Art Director Jeff Witek, and Senior...
POD Staffing takes home the coveted Grand Prix at the IPM COGS Awards 2019
This year’s winners of the IPM COGS Awards 2019, which were announced at yesterday’s presentation event, showcased and celebrated the incredible work that...
