IPM Bitesize
The Body Shop creates ‘Dream Big’ beauty experience
The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
Jägermeister floating bar “the dark spirit” setting sail this Halloween
Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....
Innocent launches definitely Blue Café
innocent has today opened a Definitely Blue Café in Covent Garden to settle the debate once and for all, that the Innocent’s Bolt from Blue drink, is in fact...
TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience
TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion
Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...
Virgin Media announces UK Partnership with Square Enix® and Crystal Dynamics for Marvel’s Avengers
To kick off the partnership, Virgin Media will be hosting the first UK hands-on consumer demo of Marvel’s Avengers at EGX in October at the ExCel London between...
Ariana Grande invites fans to “THANK U, NEXT” immersive event
When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
