IPM Bitesize
What clients are looking for in their Agency leads to become true strategic partners
Abigail Dixon, Director of Labyrinth Marketing and IPM Diploma Course Leader, shares how agencies should understand the clients changing needs to become their...
IPM announces thought-leadership and networking event for IPA EffWeeK 2019
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – has...
Doordrops Reinvented
Mark Davies, Managing Director of Whistl, shares how doordrop coupon marketing can be used to engage directly with customers and drive behaviour change A lot has...
Gousto helps families whip up a wagamama at home
Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...
Beano unveils London artwok by street artist licensee Sleek
Beano Studios have today unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the...
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
Mastercard creates ‘Contactless Tackle’ experience ahead of Rugby World Cup 2019
Mastercard unveiled a first of its kind virtual reality (VR) tackle, allowing members of the public to feel the power of a professional tackle, using a haptic feedback...
Bateman promoted to Business Director as Experience12 continues year of expansion
Experience12, the pop culture marketing agency, continues its year of growth as George Bateman is promoted to Business Director. George is the first person to hold this...
David Walliams’ World’s Worst Children books make McDonald’s Happy Readers debut
McDonald’s launches its latest Happy Readers campaign as research from the National Literacy Trust reveals that almost a fifth (19%) of children aged 5 to 8 don’t...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
