IPM Bitesize
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
David Lloyd opens restaurant designed to complement positive mental health
This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...
Fantastic Beasts to be exhibited at the National History Museum
Combining the creative power of film, television, literature and science, Fantastic Beasts: The Wonder of Nature is a partnership between the Natural History Museum, the...
Hel’s angels launches new agency proposition and rebrands as Hel’s
Hel’s Angels, the ‘people powered’ brand engagement and live events agency, is launching a dedicated Activations division led by Founder Helen Hanson, as part of...
KLM beats January blues with vending machine dispensing gifts
New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...
Weetabix offers new Any-Which-Way-A-Bix on-pack promotion
Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year. As an extension...
Reinventing the airline experience using an analysis of passenger emotions
Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...
OREO sparks playful connections with first fashion collection
The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...
Initials launches immersive driving experience to celebrate Abarth’s 70th anniversary year
This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the...
Creative media gender pay gap could take more than a decade to close
Pay equality was a running theme throughout the last election and plans were announced to close the gender pay gap by 2030 in the UK. However, the creative media...
