IPM Bitesize
Initials launches immersive driving experience to celebrate Abarth’s 70th anniversary year
This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the...
Creative media gender pay gap could take more than a decade to close
Pay equality was a running theme throughout the last election and plans were announced to close the gender pay gap by 2030 in the UK. However, the creative media...
Brewdog opens the world’s first alcohol-free beer bar
BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V...
‘No Time To Die’ star Daniel Craig announces search for talented James Bond fans
EON Productions, Metro Goldwyn Mayer Studios (MGM), Universal Pictures International and United Artists Releasing have launched a global initiative challenging the most...
Everyone Active is giving customers the chance to win a France retreat
The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by...
Shopper marketing trends 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
Hornby to celebrate 100 years at London Toy Fair
Hornby are celebrating 100 years supplying iconic toys and collector’s items at their stand B20 at The London Toy Fair at Olympia 21st – 23rd January 2020. The event...
Cadbury Creme Egg launches ‘EATertainment’ VOD platform
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the first...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
The top 10 most read campaigns of 2019
As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have… 10. Müller Rice...
