The TreSemmé Day 2 Mobile Refresh Salon hits London on Friday 13th March, helping to rescue time-poor Brits from greasy roots and tangled locks.
From 7:00am until 7:00pm, busy commuters in Kings Cross will be able to stop in at the TRESemmé Day 2 Mobile Refresh Salon to revive their hair with a complimentary 15-minute dry style, featuring products from the newly launched Day 2 Refresh & Revive range from TRESemmé.
Alongside a salon-quality style, visitors to the TRESemmé Day 2 Mobile Refresh Salon will be able to speak to the experts in hair about the latest in dry styling and take home products recommended for their hair type – from bouncy tight curls to silky straight tresses. For those seeking a touch up, the TRESemmé DIY station is a fast track to luscious locks.
What: TRESemmé Day 2 Mobile Refresh Salon Pop Up
When: Friday 13th March, 7:00am – 7:00pm
Where: Kings Cross Station, London N1 9AL
The launch of the Day 2 Refresh & Revive range comes as recent research commissioned by TRESemmé, the UKs most popular haircare brand, revealed more than 84% of British women have experienced a bad hair day and for 1 in 5 (20%) it even leaves them feeling anxious.
The research also found that over a third avoid being in photographs, cancel plans with friends (11%), or even dip out on a date (6%) because of a bad hair day.
Aaron Carlo, Lead Stylist for TRESemmé, said: “From greasy roots to unwashed and unruly locks, a bad hair day can often determine the kind of day we’re going to have. Avoid the bad hair day woes and drop in to see the TRESemmé Style Refresh Squad this Friday who will revive your hair from the busy week gone by and give your locks a refresh, revitalizing them with a complimentary Day 2 style, ready for the weekend.”
Day 2 introduces new dry shampoo solutions featuring the 100% natural cleansing power Tapioca Starch, absorbing sebum and leaving the hair clean and free of white residue. The range works to tackle the woes of all different hair types, giving professional results on days when you haven’t washed your hair.
TRESemmé Day 2 range is available exclusively in Boots nationwide.