Florette

Blue Chip appointed Florette’s below the line agency, as ‘big plans’ already coming to life

Manchester-based marketing agency, Blue Chip has been appointed Florette salads’ below the line agency, with their first activity launching this month.

Earlier this year, the leading salad brand assigned Blue Chip the goal of establishing Florette as a go-to option for inspiring and freshly prepared salads and vegetables.

To kick start the process, Blue Chip has launched the ‘Freshness Guaranteed or Your Money Back’ on-pack promotion.

The offer went live from 1st March 2020 and will feature on-pack across all of the leading brand’s products.

Hazel Clark, Marketing Controller for Florette, said: “We have some big plans for Florette in 2020 and are really excited to work with Blue Chip to bring them to life for our shoppers.”

Jessica Harper, Group Account Director at Blue Chip, added: “Florette came to us with the challenge to break routines, to increase their share of occasions and endorse their freshness and taste positioning. Given our experience in other challenging shopper areas such as the freezer section with Quorn and McCain, we were their preferred partner to take on such a task.”

The money-back guarantee demonstrates Florette’s confidence in the freshness of their products, a key priority message for the brand to communicate this year.

Florette products are available in all major supermarkets. The full terms and conditions for Florette’s Freshness Guarantee can be found at www.florettesaladfreshnessguaranteed.co.uk.