IPM Bitesize
Jose Cuervo celebrates National Tequila Day in US with LA water fountain stunt
Jose Cuervo, the world’s best-selling tequila brand, has celebrated National Tequila Day in the US with a stunt where it replaced the water in three Los Angeles...
Chargemaster opens UK’s first electric vehicle experience centre
Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall....
Mars Sweet Sundays Episode VI
Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able...
Northern Rail and KEF partner Sony Pictures Spider-Man: Homecoming
Northern Rail and speaker giant KEF have been secured as brand partners to support the summer UK cinematic release of Spider-Man: Homecoming from Sony Pictures. The...
Big Group acquires Frontline Display International
London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames...
Do Promotional Marketers need to be worrying about Gender Stereotypes?
The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...
Strategies to cope with shoppers tightening their belts
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...
‘Money Can Buy’ charity auction to raise money for Grenfell Tower
To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...
Rowntree’s ‘sushi belt’ activation for lower sugar range
Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...
Dorset Cereals embarks on 2017 UK tour
With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...
