IPM Bitesize
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Square Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships
Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for...
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...
Lucozade Zero x Love Island partnership
Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...
Carling launches golden can promotion to celebrate summer football
Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...
Quidco launches football-themed online promotional campaign
Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer. Players of ‘Quidgoal’,...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...