week 43

Walkers to launch Christmas campaign with Mariah Carey

This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey.  The promotion will run across the Walkers core range and offers shoppers the chance to win prizes every hour.

Not only will Mariah Carey be centre stage in the new Walkers Christmas TV advert for 2019, set to air in November, she will also be the face of their on-pack promotion appearing across Walkers core packs. The promotion will be available from 28th October to the end of December.

This festive season marks 25 years after the first release of Mariah Carey’s All I Want For Christmas and therefore marks a great time to launch the partnership with her, as well as the new packs.

Shoppers will have the chance to win top prizes, ranging from game consoles, designer headphones, cash and even festive socks. Consumers can find out if they have won instantly by visiting www.walkers.co.uk/christmas.

Wayne Newton, Head of Marketing at Walkers, said: “The festive season is the biggest sales opportunity of the year, particularly for the savoury snacks category, worth £645m1 and growing at 6.5%1  year on year. The new on-pack promotion will help retailers cut-through during the largest sales period of the year and will attract shoppers with over 3,500 must-have prizes up for grabs, from a brand they can trust.”

The activity will be supported with a heavyweight marketing campaign, including TV, digital and in-store activity across November and December.