Deliveroo is running its biggest stunt yet, inviting the public to re-create the iconic image, Lunch Atop a Skyscraper from 1932, which depicts New York construction workers enjoying their lunch on a girder. As part of its summer campaign, the brand is inviting Brits to enjoy breakfast, lunch or dinner, on a specially built rig on the roof of a secret central London skyscraper.
The experience is running on Tuesday 21st and Wednesday 22nd August. The experience is completely free for those brave enough to dine 450 feet in the air, suspended over London with an unparalleled panoramic view of iconic landmarks including the London Eye, BT Tower and St Paul’s Cathedral. The eight-meter steel girder will be suspended 32 flights up at over one of London’s tallest buildings.
Diners at the Eat UP restaurant will be able to order from local Deliveroo favourites like Tortilla, Bleecker, Coco di Mama & Lola’s Cupcakes, amongst others. Sittings last exactly thirty minutes, giving people plenty of time to enjoy their meal.
Emily Kraftman at Deliveroo said “Deliveroo has been committed to delivering the most amazing food experiences all summer, whatever the weather, be it to the beach, a park, at home or 450ft in the air. When thinking about infamous lunches, the photograph from Rockefeller Center is hard to beat, but we thought we might as well give it a go!”
Seats at the experience are strictly limited, picked at random through an online ballot which kicked off on Deliveroo’s Twitter on Tuesday 14th August. Spaces on the steel girder are capped just over 200 diners, across breakfast, lunch and dinner over the two days.