Tag: event marketing, experiential, industry news, Institute of Promotional Marketing, IPM, IPM Experiential Council, marketing budgets, marketing effectiveness, research, Return On Investment, ROI
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
