Tag: brand activation, digital, promotional marketing, research, shopper
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation
Revlon is opening a beauty salon in London’s for 24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...
ROALD DAHL STORY COMPANY BUILDS EXCITING AND DIVERSE PARTNERSHIPS FOR ROALD DAHL DAY 2019
With Roald Dahl Day on September 13th, the Roald Dahl Story Company has announced a number of bespoke activities, products, promotions and partnerships… PAPERCHASE As...
CONNECTING WITH CONSUMERS IN THE GOLDEN QUARTER 2019
The ‘Golden Quarter’ is upon us. Christmas is just 14 weeks away, and we all know that getting your fair share of standout is a huge challenge. Consumers are no...
It’s a new look, a new sweet and a new mix for Quality Street 2019
Nestlé’s Quality Street has been given a fresh new look as the first tubs and tins of 2019 hit supermarket shelves. The vibrant redesign takes its cue from the...
Jack Daniel’s to host music experience in Birmingham
Jack Daniel’s has chosen leading marketing agency, Amplify to design, promote, deliver and amplify its latest ‘Jack Daniel’s Presents’ event: a night of...
Reaching shoppers on the go
Paul McGann, Managing Partner at Brass Agency, shares how geo-targeted marketing can help brands effectively reach shoppers on the go. How do you reach shoppers on the...
Are travel terminals increasingly becoming shopping destinations?
Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...
Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion
Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...
Nestlé brings ‘MORE’ to the party with new KitKat and Yorkie bars
Two exciting new Nestlé chocolate bars are coming to the UK and Ireland with the promise of ‘MORE’ for KitKat and Yorkie fans. The new bars come with more fruit,...
