Tag: news, partnerships, shopper marketing
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
Oct 29, 2020
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
Shopper marketing trends 2020
Jan 08, 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
Deliveroo revealed limited edition food baubles and ‘yule’ be sorry to miss them
Dec 10, 2019
This year Deliveroo are celebrating all that’s good about Christmas: giving and eating, by creating and giving away a range of delicious food-inspired decorations....
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
Feb 12, 2019
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
Feb 11, 2019
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Kinder Surprise partners with Minions for special edition range
Jan 29, 2019
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
Quaker Oats offers consumers the chance to win a Nuffield Health package
Jan 22, 2019
Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...
OREO partners with Snapchat for its biggest European on-pack activity
Jan 21, 2019
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Jan 17, 2019
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
Naked Noodle and lastminute.com launch new holiday on-pack
Jan 15, 2019
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...