Tag: , , , , , , ,

Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...

Kinder Surprise partners with Minions for special edition range

The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...

Quaker Oats offers consumers the chance to win a Nuffield Health package

Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...

OREO partners with Snapchat for its biggest European on-pack activity

OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...

Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday

Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

KitKat gives consumers the chance to win dream getaways

Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing holiday break to one of...

The Mars Agency reveals the 2019 shopper marketing trends

The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...

O2 launches fitness tech campaign

Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range. Working with high-end sports...