Grant's_Whisky_IPM

The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!

With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with Grant’s Triple Wood Whisky!

The Grant’s Triple Chance promotion gives consumers the chance to create that stadium experience at home, with a top prize of the ultimate home cinema sports package (including a sports subscription, home projector kit, and a £1,000 living room makeover), plus weekly prizes of home cinema kits, and daily prizes of pairs of Grant’s Whisky glasses.

The promotion, created by Activation, runs from 22nd April and runs until 3rd October 2021. The campaign runs across six retailers and is promoted via an on-pack neck hanger and retailer shopper assets, including press ads, online comms and in-store barkers.

Activation was also lucky enough to be the first in the UK to use the fantastic, new Grant’s brand look, which you can see here.