Tag: alcohol, experiential, Glenmorangie, LVMH, pop-up, pop-ups, shopper, shopper marketing, single malt, whisky
Glenmorangie runs American-style ‘Spice & Rye’ Speakeasy to promote new variant
Scotch whisky Glenmorangie is celebrating the Golden Age of American whiskey this March with Spice & Rye, a Speakeasy-style cocktail bar in the heart of Fitzrovia,...
Mondelez US gives away one million Oreo chocolate bars
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...
Robinsons runs ‘Cordially Invited’ pop-up for new adult cordial range
Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially...
Cadbury launches Creme Egg Camp experience
Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
Kalettes pop-up pushes vegetables in trendy Hoxton
Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....
Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden
Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...
Dublin becomes ultimate Xmas party town with pop-up venue
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Staffing across borders – one size definitely doesn’t fit all!
Feb 15, 2018
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...