Tag: brand activation, Hussle, news, partnership marketing, Premier Inn
Premier Inn partners with Hussle to offer guests access to the gym
The UK’s largest hotel company, Premier Inn is offering the opportunity to access thousands of gyms across the UK. The budget hotel chain has partnered with Hussle...
Lastminute.com paints London pink with London Eye sponsorship
This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the...
Greggs launch exclusive ‘concierge’ service making BRIT Award-winner Stormzy its first member
Greggs has revealed a ‘next level VIP’ service for with BRIT Award winner Stormzy being the first lucky member. Hot from his awards success on Tuesday night, where...
Amazon launch Military Wives choir pop-up
Amazon is launching a musical pop-up to mark the release of Military Wives on 6th March, a film that follows a group of women who form a choir. Delivered by Tribe, the...
How to win an IPM Award – An insider’s guide
Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...
Vanarama launches industry-first rewards scheme
Vanarama, the UK’s leading independent commercial and personal vehicle leasing company, has launched Vanarama Smiles – the UK vehicle leasing industry’s first ever...
Guinness creates rugby experience with Jodie Kidd and Vogue Williams
Six Nations Title Partner Guinness has partnered with celebrity publican and rugby fan Jodie Kidd for the much anticipated England vs Ireland Six Nations crunch match....
The IPM partner with Mando-Connect for ‘Loyalty Dynamics’ workshop
The IPM is excited to announce its partnership with Mando-Connect to host ‘Loyalty Dynamics: The Future of UK Loyalty’ workshop on 3rd March 2020, at Sea Containers...
Oreo offers consumers the chance with new ‘OREO Twin to Win’ campaign
OREO is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. Developed by ELVIS, ‘OREO Twin to Win’ plays on the social...
Lewis Capaldi promotes Samsung S20 phone range with pop-up market gig
Over the weekend, Lewis Capaldi brought a busy London market hall to a standstill as he played an unannounced lunchtime concert. The free performance was staged and...
