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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

Doctor Who Time Fracture An Immersive Adventure

Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...

Movember and DGR announce funding for first responder mental health support programs

Leading men’s health charity Movember, in partnership with The Distinguished Gentleman’s Ride (DGR) and Gillette has today announced multi-country grants funding for...

Milkybar launches new Cookies & Cream sharing block

Milkybar, the number one white chocolate brand, today announces a new addition to its range with the launch of Milkybar Cookies & Cream. Appearing in shops across...

Waking up to the Power of Gaming

There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...

Natures Menu’s Poo Bag Challenge goes online with latest social spots

21st September 2020: Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by...

PHE launches UK’s first mental health campaign targeting children and young people

The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...

Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Gekko launches new digital learning management system for retail sales teams

Gekko, the field and retail marketing agency, has launched a new digital Learning Management System for brands, enabling them to improve retail staff product knowledge...