Makeup brand Milani appoints N2O to grow UK social media & influencer marketing opportunities


Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme.

The makeup brand, which started from humble roots in East LA and grew as a family business, has chosen N2O’s social media and influencer marketing service, known as ‘N2Ocial’, to bring a ‘real world’ focus to all its activities. For Milani, this will include channel strategy, paid content, customer service and day-to-day influencer liaisons for its Instagram account. N2O will also manage Milani’s influencer and press outreach for 2021, which includes monthly seeding (sending out products), building influencer and press relationships and seeking out coverage opportunities.

Peter Stockdale, General Manager of Milani International, says: “We are excited to embark on this new journey with N2O – we trust their expertise in building a real-time and true connection with consumers will be the key to Milani’s success in 2021.”

Sally Macmillan, Head of Talent Management at N2O, says: “Studies show that 80% of influencers don’t create engaging content. That’s a lot of wasted energy and budget – and we think brands deserve better. We use the experience to make social real: real people, real feelings, real results – tracked and optimised. Modern audiences crave experiences, and N2Ocial’s expertise gives them what they want, building a level of brand connection you can’t fake. In a nutshell, N2Ocial delivers real-world results that really matter.”

Call Sally Macmillan now on 07808 647 972, or email, to discuss or book your next influencer campaign.

Milani’s mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, attitude and ethnicity. Without the big price markups, Milani’s products utilise the same ingredients and labs as luxury brands – Milani believes everyone deserves luxuriously made products. Founder Laurie Minc began teaching art in the inner city. Her love of art and eye for detail are infused into the Milani brand.

Milani Cosmetics is currently available at Boots UK and Beauty Bay.