The Dining Club Group spin-off launches to provide loyalty solutions for UK’s biggest brands


ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through its proprietary technology.

Born out of The Dining Club Group, the newly-formed B2B marketing agency plans to deliver incremental commercial revenue for its clients, transforming businesses by executing the most effective and connected engagement experiences to their customers.

With an in-house team of business analysts working full-time to capture data, which can be refined to a macro level if necessary, ELLO Media will support its clients in providing detailed insight into their businesses, identifying trends to establish personalised, exclusive offers.

Michael Kalli, who has over 18 years’ experience in managing strategic direction within B2B and B2C global industries, will lead the ELLO Media team as Managing Director.

“Through our unparalleled catalogue of experiential rewards and incentives, we are confident in our ability to shape customer behaviour and deliver results for the UK’s biggest and brightest brands,” commented Kalli.

“The loyalty and rewards space has long been crowded with tentative efforts from specialist agencies to provide a genuine, fool proof loyalty offering, often masked by over-branding and short-term, convenience-oriented benefits,” Kalli added.

“With the vast majority of these agencies not owning their products and technology, we feel that now is the right time to fill this gap in the market by actually delivering on loyalty and long-term value to become a true innovator and leader in this field,” Kalli continued “We are developing more new products and technology this year to further strengthen our portfolio, and we are excited to announce our first high-profile partnership very soon.”

Following its launch, ELLO Media intends to target clients across a range of vertical sectors including finance, utilities, insurance and retail.