The IPM has today announced the official launch of their annual awards for 2019.
The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation industry than ever before. Eligible campaigns are those which:
- Aimed to drive a specific, demonstrable human behaviour i.e. get someone to do something – buy, try, share, play, collect, visit, download, create, recommend, trade, donate…
- Used an experience, incentive or interaction used to influence that desired behaviour
- Had measurable results that were (or can be) used to establish its effectiveness
The call for entries opens on MONDAY 7th JANUARY next year and will close on Friday 15th March. The carefully selected winning entries will be announced at the Awards gala dinner on Thursday 4th July. Who can forget 2018 compere and IPM Diploma holder, Russell Kane’s fantastic performance back in June?!
There are 31 categories, covering a comprehensive range of industry sectors, techniques, objectives and skills, including some brand new categories. This year, again, sees the inclusion of three special awards: Agency of the year, Brand of the year and the coveted Grand Prix.
Paul Cope, IPM Managing Director, said: “Everyone at the IPM is very excited to announce the launch of our re-booted Awards for 2019! Now more than ever, recognising and rewarding brilliantly effective, insightful and creative campaigns is vital to the future success of our industry and everyone involved in it. ‘Great work that really works’ is what the IPM stands for and we intend to use our Awards to make a real fuss of anyone who lives this ambition!”
For additional information, including a full list of categories and criteria, how to apply to be a judge and sponsorship opportunities click here.