Tag: brand experience, event, experience, experiential, experiential marketing, industry, presentation, staffing
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
Is 2019 the year medium sized agencies grow up?
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world conducted by...
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
PrettyGreen announces Sarah Henderson’s promotion to Managing Director and its Board
PrettyGreen, has promoted Sarah Henderson to Managing Director, along with a seat on its board. Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account...
Fun and games: The first step to more sales from email marketing
In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...
Was 2018 the year retail embraced the ‘Internet of thinking’?
Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop. Automated...
Lock-in Marketing welcomes new client services account manager
Lock-in Marketing has announced the addition of Rosie Mead to its Client Services team. Richard Gibbs, Managing Director says “Joining us from Sodexo, Rosie will...
Gardena appoints TracyLocke London as lead global shopper marketing agency
Following a competitive pitch, Gardena has appointed TracyLocke London as their lead global shopper marketing agency. TracyLocke will help build Gardena’s strategic...
Are holidaymakers ready to give AI full control?
Holidaymakers are not yet ready to hand over all their travel needs to chatbots. According to a new travel report by Edit, they are still sceptical and nervous about...
smp announce new specialists appointments to Amazon team
smp, the London-headquartered commerce marketing agency, has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing...
