Tag: company news, industry, news, sexual harassment
Anti-sexual harassment campaign, timeTo, asks: Where do you draw the line?
Over 100 advertising companies have now signed up to timeTo, the movement tackling sexual harassment in the industry. timeTo have recently launched a new advertising...
Brass wins new campaign for Symington’s
Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked...
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Symington’s appoint Blue Chip following competitive pitch
Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
St Ives launches new agency, Edit
International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power...
Why the marketing gender pay gap could soon become a skills gap
Feb 26, 2018
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...