As part of the agency’s expansion and growth plan, Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville has played a key role in the stabilisation and growth of the business over the past 18 months and will be responsible for the agency’s team, client delivery and growth plans.
The new Managing Partner role is part of a new management structure for PrettyGreen Group, an award-winning collective of Creative Communications agencies. The new Board sees Emma Grace and Jessica Hargreaves take on the roles of Co-CEO, while Mark Stringer becomes the Group’s Chairperson and Sarah Henderson moves into a Group Managing Director role.
Mark Stringer remains the majority shareholder of PrettyGreen Group and will oversee the Board, helping provide vision and direction, whilst also focussing on scaling SKOOT, the carbon negative navigation and carpool app he co-founded.
Jess Hargreaves, Co-CEO of PrettyGreen Group, says: “It’s been a tough couple of years for the experience industry and sadly some agencies haven’t survived. However, Kate’s leadership, not only stabilised The Producers, but enabled growth. She navigated the Pandemic and Brexit challenges by diversifying the agency’s services developing its digital and hybrid experience offering, bolstering health and safety counsel, and further expanding into Europe. We are excited about what the future holds on our mission to be less ordinary.”
Kate Umfreville, Managing Partner for The Producers, says: “While recent times have been a struggle for the industry, it’s also given us all the unique opportunity to think and do differently. Never before have we learnt and developed so quickly, so we can deliver meaningful and safe experiences to people whether they are at home or in real life. The experience industry isn’t back, we never went away, but we are different as we have a stronger less ordinary offering and expertise. I’m excited about this next chapter.”
The Producers is an award-winning creative experiences agency that delivers Less Ordinary experiences for Less Ordinary returns for brands wanting out of their comfort zones. Current clients include LEGO, Audible, SMARTY and White Claw.