Tag: B2B, business-to-business, employee benefits, employee communications, employee engagement, gift cards, IMA, incentive & motivation, Incentive Marketing Association, incentives, Jonathan Grey, motivation, Ovation, staff motivation, vouchers
IMA Europe names Ovation Incentives CEO new President
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...
Improving the effectiveness of channel incentives
For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
5 loyalty trends for 2017
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more...
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Virgin Experience Days Xmas Campaign
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...
Grass Roots acquired by Blackhawk
Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company...
Bridgestone uses Wickes incentives
Bridgestone Tyres are offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. As part of the promotion, customers will...
Next Generation Loyalty
Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
