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tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, to launch Batiste’s new premium range of dry shampoos.

Batiste shampoo and Benefit Cosmetics partner for premium brand launch

tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to...

O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

O2 encourages customers to fill the fridge – with pictures

O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers...

Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails.

Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden

Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...

No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of Sodexo. PROMOTIONAL FEATURE

How to find the right promotional mechanic for your campaign

No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...

Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation's new movie, Kung Fu Panda 3, in a brand campaign.

Lee Kum Kee partners Kung Fu Panda 3

  Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...

Confused.com has added two new toys, Miss Herbert and Stunt Herbert, to the rewards customers can claim when buying selected products through the website.

Confused.com adds two new Herbert toys

Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products through the price...