Tag: ai, artificial intelligence, design, digital, event marketing, experiential, poetry, stunt, technology
ES Devlin and Google create a fluorescent red poetry-reciting lion at Trafalgar Square
From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote London Design Festival. The...
WKD engages students with sampling at key events
This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...
Lurpak Softest runs touring roadshow experience
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...
VK targets students with free gift packs and club nights
VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...
Amazon brings Treasure Truck to UK Freshers’ Fairs
Amazon has teamed up with BAM Student Marketing to help bring Treasure Truck to key Freshers’ Fairs across the UK this September. Treasure Truck is a new way for...
Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking
To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...
Paddy Power prepares for the Pope with giant drive thru confession box
Paddy Power have given ‘lapsed Catholics’ the chance to get in a quick confession before the Pope’s upcoming visit to Ireland in a new mischievous...
Deliveroo to recreate Lunch Atop a Skyscraper with 450ft high dining experience
Deliveroo is running its biggest stunt yet, inviting the public to re-create the iconic image, Lunch Atop a Skyscraper from 1932, which depicts New York construction...
MORE TH>N to run a West End Theatre play in a car
From 23rd August to Friday 24th August, London’s famed West End theatre district will soon be home to a play that takes place entirely in a car. The unique play...
The role of measurement within experiential… one size does not fit all
Aug 29, 2018
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...