Tag: airlines, American Airlines, digital Out of Home, digital posters, geo-fencing, geo-targeting, GPS, location-based, MediaCom, mobile, Mobsta, OOH, Out of Home, proximity marketing, taxi advertising, travel, travel industry, Ubiquitous, wi-fi
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
BIC partners with Mumsnet to launch nation-wide OOH campaign designed by schoolchildren
BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has...
Eurowings and partners launch #FlyWithEd VR campaign in London
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...
Grace Foods puts biggest ever investment behind Grace Say Aloe
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Mobile Media and Hype Live Media become MMedia Group
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Marie Curie turns Piccadilly Circus yellow
This weekend saw the clocks go back in the UK as British Summertime ended: and cancer charity Marie Curie took the opportunity to take over London’s iconic Piccadilly...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
Sony Pictures Ghostbusters partners
Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and Autocare, Sony...
