Tag: Covid-19, IPM Communities, news
Together We Are Stronger
Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...
Marketers still want to party this Xmas
Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Big Issue launches campaign that highlights support for sellers in time of crisis
From Saturday 10th October, on World Homeless Day, The Big Issue (TBI) has launched a digital campaign to highlight the support that Big Issue sellers receive from the...
Are roadshows and pop ups the future of face to face marketing?
The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....
PPE Management: logistical nightmare or smooth sailing?
Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...
Waking up to the Power of Gaming
There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...
PHE launches UK’s first mental health campaign targeting children and young people
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
Social Distanced Events, compromise is key? Or is it?
We are all aware of the phrase “compromise is key”, and this may be the case in marriage, certainly in childcare and quite possibly when buying a new car. But does...
Budweiser launches major new marketing campaign across the Republic of Ireland
Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...
